We’re proud of our heritage

What in tarnation is the Cowboy Trail?

Set against the backdrop of Alberta’s majestic Rocky Mountains and sprawling prairie, the iconic Cowboy Trail invites adventurers into its 700 kilometres of pure western allure. Running along Highway 22, nestled in the high ranch lands, this historic path offers more than just a scenic drive. Delve into authentic horseback riding adventures, immerse yourself in the rustic charm of farm and ranch holidays, and find hospitality in guest ranches that echo tales of the West.

With attractions that celebrate western heritage, accommodations that whisk you back in time, and a plethora of activities that bring the spirit of the frontier to life, this trail is your gateway to exploring the rich history, culture, and scenic wonders of Canada’s Rocky Mountain Foothills. Embark on a journey filled with western-themed shopping, historic sites, and adventures that await at every turn.


alberta icon with cowboy
map of the cowboy trail

Our vision is more than just suds

Our vision is to forge a path of innovation and excellence, setting new standards in our industry. We are committed to creating products and services that not only lead the market but do so with integrity, respect and support for our communities and the environment. We envision a world where our efforts today lay the foundation for a better tomorrow, empowering individuals, enriching lives, and fostering sustainable growth. Through dedication, creativity, and collaboration, we aim to inspire others and make a meaningful difference in everything we do. At the heart of our vision lies the belief that by embracing change and challenging the status quo, we can unlock extraordinary opportunities not just for our company, but for our communities at large.

Scenic road in the Canadian Rockies during a vibrant sunny summer day. Taken in Icefields Parkway, Banff National Park, Alberta, Canada.